Discover Golf : June 2018
GEAR | WHAT’S NEW 25 NEW GEAR THE LATEST & GREATEST FROM THE BIGGEST BRANDS TITLEIST ALL-NEW AVX GOLF BALLS REMARKABLE DISTANCE WITH EXCEPTIONALLY SOFT FEEL A comprehensive test market conducted in Arizona, California and Florida from October 2017 to January 2018 resulted in the resounding validation of AVX, particularly among golfers who prioritise distance and extremely soft feel. ‘Golfers have spoken loud and clear about the performance of AVX,’ said Michael Mahoney, Vice President, Titleist Golf Ball Marketing. ‘Only a limited number of prototypes ever make it past the initial machine and player testing phases. AVX stood out from the beginning. Ultimately, it was important to let golfers decide whether this golf ball had a place in our line and the results of our test market were emphatic. Many golfers were waiting for a product like AVX—our lowest flying, lowest spinning and softest feeling high performance golf ball—to help them play their best.’ AVX FEATURES THE FOLLOWING NEW TECHNOLOGIES: • An innovative high speed, low compression core technology results in a powerful engine to drive remarkable distance with exceptionally soft feel. • The invention of a new high flex casing layer enhances speed and controls spin to promote even greater distance. • The proprietary GRN41 thermoset cast urethane elastomer cover has been specifically formulated by Titleist Golf Ball R&D to deliver premium scoring control with exceptionally soft feel and long lasting durability. • A unique catenary aerodynamic design delivers a piercing, low trajectory while providing a consistent ball flight on all shots. > SHOP THE BIGGEST RANGE | BEST ADVICE | LOWEST PRICE | SHOP 24/7 OR LOCATE A STORE | drummondgolf.com.au Available in white and high optic yellow.