Discover Golf : October 2015
one sport and wanted to shoot the lowest scores possible. I haven’t played another ball in competition since then. I think everybody that took the game seriously, at least my peers at the time, all wanted to play the Pro V1 or Pro V1x.’ The immediate success of the Pro V1, beginning with the Las Vegas event, created a demand for a golf ball among all golfers not previously seen before. Due to the considerable momentum the Pro V1 gained as a result of tour player usage and success, media coverage and word-of-mouth communication, Titleist accelerated its market launch from March 2001 to December 2000. After just four months in golf shops, Pro V1 was the best-selling golf ball in the market place. At the 2001 Masters, 42 of 45 Titleist players in the field teed up a Pro V1. Not only did the Pro V1 allow tour players to reach new heights, but it also allowed golfers at every level to enjoy a better game. Previously, golfers had to make sacrifices and prioritise distance over scoring performance. They could choose a 2-piece ball that would give them distance off the tee, but that meant a loss in short game control into and around the green. With Pro V1, golfers now had one ball that delivered unmatched distance as well as the short game performance demanded by the best players in the world. The Pro V1 was, and continues to be 15 years later and counting, a ball without compromise. ‘The significance of Pro V1 goes beyond just its initial tour and market success,’ said Bohn. ‘It marked a paradigm shift where the best performing golf ball for tour players is also the best performing golf ball for all golfers.’ 12 discovergolf.com.au From the golf world Revolutionary Gear news Report and image courtesy of Titleist FAST FACT: WHY Pro V1? One of the questions Bill Morgan got asked most after the launch of Pro V1—and still gets to this day—is, ‘What does Pro V1 mean?’ ‘We didn’t know what to call it,’ said Morgan. ‘The leading tour-played ball at the time was the Titleist Professional. We were coming up to the USGA deadline for getting balls on the conforming list, so I just put an interim stamp on for submission and I figured we would work out what to officially call it later. I wrote Pro for Professional, V for the ‘Veneer Project’ that it was called in R&D, and the number 1. I absolutely thought we would change the name but the players said they loved it—so it stuck.’ BY THE NUMBERS: • Billy Andrade won the Invensys Classic at Las Vegas on October 16, 2015. • Two out of every three golfers across the major worldwide professional tours play the Pro V1 or Pro V1x, more than five times the nearest competitor. • The Titleist Pro V1 franchise has accounted for 406 wins and 56,881 players on the PGA TOUR entering the 2015-16 season since its debut at the 2000 Invensys Classic in Las Vegas. • The Titleist Pro V1 franchise has accounted for 2,374 worldwide wins and over 304,000 players across the worldwide professional tours since its debut. • According to Golf Datatech through September 2015, the Pro V1 has been the best-selling golf ball in the marketplace for 175 consecutive months.