Discover Golf : October 2015
weren’t certain what the ball count would be, because players only had a day or two of practice rounds,’ said Morgan. ‘Forty seven players, or over half of all the Titleist players in the field, immediately put the new Pro V1 in play. We heard from players, that for the very first time, they didn’t sacrifice anything in a golf ball. The Pro V1 provided total performance by delivering exceptional distance gains off the tee while providing incredibly soft feel and what we called ‘drop-and-stop’ short game control. It also had a durable cover that wouldn’t cut or shear the way the traditional balata-covered balls did.’ The Pro V1 was an exciting addition to Titleist’s high performance golf ball line, further accelerating Titleist’s position as the industry leader in innovative technology, best-in-class process quality and manufacturing capabilities. It was the first time Titleist had applied its expertise in large- core technology, multi-component technology and elastomer urethane technology into one product. Mary Lou Bohn, Vice President, Golf Ball Marketing and Titleist Communications, was also in Las Vegas that week. ‘The Pro V1 responded to the changing nature of the game,’ said Bohn. “The arrival of the power game on the tour necessitated golf balls that delivered very low spin in the long game, while maintaining the spin, feel and control of the premium liquid center, wound technology golf balls. We walked the fairways with players during their practice rounds, and it was amazing to hear so many great players effusive over Pro V1’s performance. If you look at the early success of players who achieved record-setting performances, the results spoke for themselves.’ One such player was Billy Andrade, who won the Invensys Classic the first week the new Pro V1 was available, and recently recalled how it ‘resurrected his career.’ ‘I remember I was not having a very good year entering that event,’ said Andrade. ‘I think I was around 160th on the money list and there were only a few events left. I was desperate. I vividly remember the first time I put it into play during a practice round. The ball was 20 yards longer than the Tour Prestige that I was playing at the time. I chalked some of it up to altitude, but the distance, in addition to the overall performance of the ball, was like nothing I had ever played.’ Andrade fired five consecutive rounds in the 60’s to win by one shot. Not only did players transitioning to the Pro V1 finish 1-2 on the leaderboard, they finished 1-2 in driving distance. The victory was the fourth of Andrade’s career and vaulted him from 159th to 43rd on the 2000 PGA Tour money list. Another Pro V1 player tied for third after fashioning a closing 10-under par 62, the event’s lowest single round score. To put things into perspective, Titleist Brand Ambassador Jordan Spieth, recently named PGA Tour Player of the Year, was seven years old when the Pro V1 debuted in 2000 and is among several young Titleist golf ball loyalists who have never played anything but Pro V1 or Pro V1x in competition. ‘I’ve been playing the Pro V1 or Pro V1x since I was 12 years old and started playing competitively,’ said Spieth. ‘That is when I made golf my number 11 discovergolf.com.au From the golf world Revolutionary Gear news Report courtesy of Titleist. Image Credit: Scott Halleran / Getty Images The first week the Pro V1 was available, Billy Andrade won the 2000 Invensys Classic.