Discover Golf : October 2015
10 discovergolf.com.au TITLEIST PRO V1 MARKS 15th YEAR OF EXCELLENCE From the golf world Revolutionary Gear Little did anybody know in October 2000 that the Titleist Pro V1 golf ball would become one of, if not, the most revolutionary products in golf equipment history. Fifteen years ago, at the Invensys Classic at Las Vegas (now the Shriners Hospitals for Children Open), 47 players switched to the new multi-component, solid technology Pro V1 the first week it was available, representing the single greatest pluralistic shift in equipment usage ever at a PGA Tour event. Las Vegas was the first event in which Tour players could play Pro V1 in competition after it was added to the Fall 2000 Edition of the USGA Conforming Golf Ball List. Today, Pro V1 and Pro V1x are the most played and best-selling golf ball models around the world. Two out of every three players across the worldwide professional tours tee up a Pro V1 or Pro V1x, and the percentages are even higher at major men’s and women’s global amateur events, the NCAA Championships and competitive boys’ and girls’ junior championships. Bill Morgan, Senior Vice President for Titleist Golf Ball R&D, was on site at the 2000 Invensys Classic at Las Vegas to introduce the new Pro V1 to players. He described the almost universal feedback he received from those who put the new ball to the test early in the week. ‘While we expected early adoption, we news Report and image courtesy of Titleist Invensys Classic at Las Vegas Was Site of the Largest Single Pluralistic Shift in Golf Equipment History—Billy Andrade Topped a Leaderboard that Included a 1-2 Pro V1 Finish.